DOI
https://doi.org/10.47689/2181-3701-vol3-iss3/S-pp310-314Keywords
cultural-enlightenment discourse , pragmatics , linguistic personality , conceptualization , interpretative strategies , proverbs , cultural codesAbstract
This article explores the pragmatic potential of cultural-enlightenment discourse as a distinctive form of communicative practice aimed at shaping sociocultural knowledge and values. The study applies a cognitive-pragmatic approach to examine the strategies and mechanisms used to influence the recipient within a national-cultural framework. The research is grounded in contemporary theories of cognitive linguistics, linguistic pragmatics, and discourse studies.
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