DOI
https://doi.org/10.47689/2181-3701-vol3-iss5/S-pp297-302Keywords
radio discourse , language play , stylistic devices , context , communicative strategies , speech games , metaphor , ironic expressions , audience psychology , linguistic creativity , sociolinguistic analysisAbstract
This article examines the phenomenon of language play in radio discourse. Language play serves as a strategic tool for engaging the audience, conveying humor and irony, and constructing memorable social and cultural contexts. Through interactions between radio hosts and guests, language play introduces dynamics and emotional diversity into the discourse. The study explores various types of language play, their meanings and functions, and their impact on the audience.
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