DOI
https://doi.org/10.47689/2181-3701-vol3-iss6-pp64-70Keywords
contemporary rhetorical canons , rhetoric , classification , cognitive and psychological functions , media rhetoricAbstract
This article is devoted to the in-depth analysis and classification of contemporary rhetorical canons. The study employed discourse analysis, semiotic approach, comparative method, and corpus analysis. The results indicate that contemporary rhetorical canons are formed not only on the basis of the classical five canons but also include cognitive, psychological, media, pedagogical, and ethical functions. Moreover, their integrated application enhances interactive communication with the audience and increases speech effectiveness.
References
Burke, K. (1969). A rhetoric of motives. Univ of California Press.
Celentano, M. S. (2011). Oratorical Exercises from the Rhetoric to Alexander to the Institutio oratoria: Continuity and Change. Rhetorica, 29(3), 257-265.
Chouliaraki, L. (2013). The ironic spectator: Solidarity in the age of post-humanitarianism. John Wiley & Sons.
Foss, S. K., Foss, K. A., & Trapp, R. (2014). Contemporary perspectives on rhetoric. Waveland Press.
Herrick, J. A. (2001). The History and Theory of Rhetoric. Hope College.
Jenkins, H. (2006). New York University Press. Convergence Culture: where old and new media collide. New York University, 307-319.
Lakoff, G., & Johnson, M. (1980). Metaphors we live by, university of Chicago press.
Magalhaes, A. L., Andreoni, B., & Engenharia, D. (2013). The rhetoric of oppression in the workplace.
Ottria, I. (2023). L’oratore e il filosofo. Interazioni secentesche tra diversi campi del sapere. Intersezioni, 43(3), 333-350
Perelman, C., & Olbrechts-Tyteca, L. (1969). Rhetoric: A Treatise on Argumentation.
Downloads
0 0Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Жеткербай Сейтжанов

This work is licensed under a Creative Commons Attribution 4.0 International License.











