DOI
https://doi.org/10.47689/2181-3701-vol2-iss5-pp282-289Keywords
Advertising texts , Text typology , Speech acts , Perlocutionary act , Apperceptive function , Communicative goalAbstract
The study examines the place of advertising texts within the typology and classification of texts and their unique features. It has been established that advertising texts possess an appellative function aimed at encouraging the recipient to purchase goods or use services. These texts combine characteristics of several categories defined by M. Dimter: functional, thematic, and situational. The theory of speech acts by J. Austin, J. Searle, and K. Veit is analyzed, highlighting the significance of the perlocutionary act in strategies of audience influence. Typological approaches by K. Brinker, S. Bendel, and N. Janich, emphasizing the structural and functional complexity of advertising texts were evaluated. It is concluded that advertising texts are utilitarian and are characterized by a unique set of functions aimed at achieving both primary and secondary goals of advertising impact.
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