DOI
https://doi.org/10.47689/2181-3701-vol3-iss5-pp262-268Keywords
memory , media discourse , cognitive linguistics , category , English professional (media) picture of the worldAbstract
This article examines how the linguocognitive phenomenon “Memory” is conceptualized and categorized in the English linguistic picture of the world through British media discourse published between 2019 and 2023. Newspaper and magazine articles were selected based on explicit references to memory in headlines. Semantic analysis was used to identify lexical units denoting “Memory” and cognitive-linguistic categorization was applied to group shared semantic components into broader cognitive features. Three major classification domains were identified: Human Phenomena, Evaluation Factor, and Phenomena Related to the Environment. The core domain, Human Phenomena, includes mental disorders, COVID-19–related cognitive effects, memory types, and verbal ability. The Evaluation Factor, expressed through metaphors depicting memory as unstable, creative, or dream-like, also occupies the core. Environmental influences, such as air pollution, appear at the periphery. English media primarily construct “Memory” as a human and biological phenomenon shaped by Covid-19, complemented by evaluative metaphors and marginal environmental associations.
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