DOI
https://doi.org/10.47689/2181-3701-vol2-iss2/S-pp187-196Keywords
elections , democracy , PR , congress , political partiesAbstract
This article provides a detailed analysis of the role of PR (public relations) in electoral processes. Special attention is given to the study of international experience, which is based on the opinions and scientific works of international scholars. PR technologies are increasingly being used by both governments and political parties to influence public opinion through various strategies. Social media platforms play a crucial role in election campaigns, allowing candidates to reach a wider audience and disseminate their messages. However, there are concerns about government control over the online space and the potential for disinformation campaigns to manipulate voters. The article presents specific examples, and each point is scientifically grounded, which enhances the scholarly value of the work.
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