O‘zbekiston bank sektorida mijozlar bilan munosabatlarga yo‘naltirilgan marketing strategiyalari

Omina Sharipova

doi:10.47689/2181-1415-vol6-iss9/S-pp8-14

Omina Sharipova Master’s degree, Management Development Institute of Singapore in Tashkent

DOI

https://doi.org/10.47689/2181-1415-vol6-iss9/S-pp8-14

Keywords

relationship-oriented marketing , relationship marketing , customer satisfaction , customer loyalty , service quality , SERVQUAL method , digital technologies , banking marketing strategy

Abstract

This article analyzes the effectiveness of customer-oriented marketing strategies in the banking sector of Uzbekistan. The theoretical foundations of relationship-oriented marketing, measures of service quality, and their impact on customer satisfaction and loyalty are examined. The research results indicate that a systematic and integrated marketing approach serves as a crucial factor for banks in enhancing competitiveness, retaining customers as long-term partners, and increasing revenue.

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PDF (O'zbek)

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Published

2025-09-25

How to Cite

Sharipova, O. (2025). Customer-focused marketing strategies in the banking sector of Uzbekistan. Society and Innovation, 6(9/S), 8–14. https://doi.org/10.47689/2181-1415-vol6-iss9/S-pp8-14