O‘zbekiston bank sektorida mijozlar bilan munosabatlarga yo‘naltirilgan marketing strategiyalari

Omina Sharipova

doi:10.47689/2181-1415-vol6-iss9/S-pp8-14

Omina Sharipova Magistr, Toshkentdagi Singapur menejmentni rivojlantirish instituti

DOI

https://doi.org/10.47689/2181-1415-vol6-iss9/S-pp8-14

Kalit so‘zlar

munosabatlarga yo‘naltirilgan marketing , relationship marketing , mijoz qoniqishi , mijoz sodiqligi , xizmat sifati , SERVQUAL metodi , raqamli texnologiyalar , bank marketing strategiyasi

Annotasiya

Mazkur maqolada O‘zbekiston bank sektorida mijozlarga yo‘naltirilgan marketing strategiyalarining samaradorligi tahlil qilingan. Munosabatlarga yo‘naltirilgan marketingning nazariy asoslari, xizmat sifati o‘lchovlari hamda ularning mijoz qoniqishi va sodiqligiga ta’siri ko‘rib chiqilgan. Tadqiqot natijalari shuni ko‘rsatadiki, tizimli va integratsiyalashgan marketing yondashuvi banklar uchun raqobatbardoshlikni kuchaytirish, mijozlarni uzoq muddatli hamkor sifatida saqlash va daromadni oshirishda muhim omil bo‘lib xizmat qiladi.

Ko'chirildi

Kuchirilganligi haqida ma'lumot yuk.

Bibliografik manbalar

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Yuklashlar

41 15

Nashr qilingan

2025-09-25

Qanday qilib iqtibos keltirish kerak

Sharipova, O. (2025). O‘zbekiston bank sektorida mijozlar bilan munosabatlarga yo‘naltirilgan marketing strategiyalari. Jamiyat Va Innovatsiyalar, 6(9/S), 8–14. https://doi.org/10.47689/2181-1415-vol6-iss9/S-pp8-14